Thursday, December 9, 2021 (5:00 PM - 6:30 PM) (GMT+8)
Swedish Chamber of Commerce Taipei, Swedish Chamber of Commerce Singapore, Swedish Chamber of Commerce in Hong Kong, Swedish Chamber of commerce China, Swedish Australian Chamber of Commerce, Thai-Swedish Chamber of Commerce, Swedish Chamber of Commerce in Korea, NordCham Indonesia, NordCham Philippines, MASBA
A brand is a reputation. It is the expression of an identity, a name, a logo, values, a philosophy.
Sweden, a small country in northern Europe with only 0.13% of the world's population, is one of the first nations in the world to have implemented an official nation branding strategy. As a result, Sweden benefits from a positive brand image abroad. Four profile areas have been identified to define the idea of a Brand Sweden strategy: Innovation, Creativity, Society, and Sustainability. These are areas where Sweden is strong. As a result, the country is positioned among the leading nations in various global indexes of economic performance, social commitments, capacity for innovation, governance, sustainable commitments, etc.
There's only one way to find out - join us.